You may soon be no need to think your order by entering in a KFC : we you directly suggest your favourite menu depending on the time of day. This service in the future, this is what experimenting at the moment the fast food chain american. As the story goes, “Le Figaro” , she has partnered with chinese giant Baidu to install in one of the restaurants of Beijing, a facial recognition software to identify its clients and to make suitable proposals.
As explained in the chain of restaurants, the terminal facial recognition will be able to offer a hamburger to fried chicken, chicken wings and a coke to a young man of twenty years coming from at lunch time, then he will propose porridge and soy milk in a woman of fifty years who happen at the time of the breakfast. In addition to these tips, adapted according to the age, gender or time of day, the terminal will also be able to recognize the regular customers to enable them to order more soon.
But the installation and the possible extension of these face recognition software posed the question of the data collected. The american firm will be able to store the personal data of its customers, and why not broadcast it to the insurance companies that could learn more about the habits of their customers. And in China, where censorship and surveillance are practiced on a large scale, Baidu and KFC are well-kept communicating on their use of these data…