A few days after the parade of Emmanuel Macron on the Champs-Élysées to the edge of the DS7 Crossback, DS wants to shine in Paris with his single-seater electric. Before the race around the Invalides on Saturday, the DSV-02 a parade in the City of Light. Caradisiac was there.
This weekend, DS is going to play at home ! The phrase really has meaning here since the builder has made the City of Light, a key selling point internationally. The photos and videos the official DS7 Crossback , for example, have been carried out in the most emblematic places of the capital. The SUV uses the same names Bastille, Faubourg, Opera and Rivoli to designate indoor environments ! A success in the streets of the French capital would be a good thing for the reputation of the firm.
The brand does not mean theePrix of Paris with serenity. Last Sunday, in Monaco, neither of the two pilots was not able to finish the race. The team is comforted by signing the best lap in the race. Currently, DS Virgin Racing is only 5th in the constructors ‘ championship, with 44 points, far behind Renault e. dams, in the lead with 151 points.
But these mixed results are what motivate the teams and drivers, Sam Bird and Jose Maria Lopez. If the first is involved in Formula E from the first race, the second has completed its first season after having shone in the WTCC with Citroen.
Engage in the competition is mandatory for a brand in search of notoriety. In response to the positioning of its avant-garde, the firm premium of the PSA group has, therefore, chosen for the 2015 electric racing cars. To make faster its entry into Formula E, DS is associated with the stable Virgin, present from the creation of the discipline in 2014.
DS is not yet a manufacturer authorized to develop its own single-seater (it will be in 2018), but his teams have slipped in the DSV-02 committed this season a new electric motor associated with a box 3-speed.
As in 2016, DS has taken advantage of the ePrix of Paris to organize a parade in the streets of the capital.