New Ford Fiesta : production is launched

Symbolic step in the life cycle of the new Fiesta with the beginning of the assembly on the strings of the Cologne. This sixth generation will be in the garages this summer.

With Ford, you need to know to be patient : the new features take a long time to reach the concessions ! Unveiled in November, will be available to order since late February, the sixth generation of Fiesta is still not visible in the points of sale. But the big day is approaching, finally, because the brand has just started production.

The city is assembly in Cologne, Germany. The manufacturer has invested almost € 300 million to update the factory, which he presents as one of the most efficient in the world (a title that many firms claim). In a first time, the site will produce 1 400 Fiesta every day, or almost one per minute. The capacity will be increased by 2018, with 1 800 copies daily.

The Fiesta is more versatile than ever with a wide range of engines and finishes, including a livery chic Vignale, a traveller and Active a fake sport ST Line (the true ST, already revealed, will be launched in 2018). Ford wants to permanently be leading the category in Europe. The match promises to be tough with the next Polo, which will be marketed this fall, and with the Renault Clio, number 1 in 2016.

For the Fiesta, the deliveries will commence in early July. The price of base is 13 950 €.

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