The streaming video and especially Netflix, has become more popular than cable television in the United States.
Some time ago, a study showed that young people preferred to abandon the tv to watch content on YouTube and Netflix. Today, we learn that the number of cable customers in the United States is now lower than that of subscribers to the streaming service Netflix.
If we look a little more closely at the figures fell at the end of march 2017, in fact, there is only 48.6 million cable customers in the United States against 50.9 million at Netflix. Note that these results are obtained from Statista and Leichtman Research Group.
This evolution of services and consumer habits can be explained for several reasons. First of all, the subscription to Netflix or any other service of video on demand is less expensive than a subscription to the cable. In fact, Netflix only costs $ 9.99 per month in the United States where the bouquets standards for the cable near the 69,03 dollars per month. Also, it is not uncommon for those with pay tv, have a subscription with Netflix.
In short, subscribers to Netflix are more numerous in the United States so that the cable loses little by little its customers. No offense to the film industry, Netflix, Hulu, or Amazon Prime Video should outperform the latter in terms of annual revenue within a few small years if we are to believe the statements of PricewaterhouseCoopers.