A page is turning for Apple as for all of those who become addicted to digital entertainment nomads : a small device that has revolutionized how people listen to music on-the-go, and superseded all its competitors. Certainly, in the beginning was the Walkman, the creative genius of Sony , which has enabled an entire generation of folding into its own bubble, headphones on, to appreciate his audio tapes favorite. Nomadic music was born, and then in 2001, Apple was going to reinvent it.
It has been enough of a gesture, a scroll wheel magic, and an argument club – how to enter 1 000 songs in your pocket – to change the face of the ” player “, music nomad, but also that of Apple. Of course, the first iPod can’t even pass its Mac to power in pieces and its 5 Gb of memory. But as early as 2003, Apple out iTunes, and everything changes, between the possibility of buying his songs on the Music Store revolutionary, and the compatibility Mac and PC. Headphones white are hitting the streets, the “Think different” is becoming the norm. The face of Apple, too, had changed forever, from the production of computers that are “different” to selling music online associated with an application and a reader : the ecosystem of the giant of Cupertino was launched, and at the bottom, it has not varied since.
After the iPod, the iPhone ?
It will be necessary to wait until 2003 to produce the first simplified version of the iPod, the Shuffle, the smaller, less expensive, but also more basic, making its flaws, starting with the lack of screen qualities. All the magic of marketing according to Apple… But the shot is corrected as early as 2004 with a small toy musical cool and colorful, the Nano, which was soon to become the iPod, and the MP3 player, the most sold in the world. With him, the ads colorful and partnerships with famous artists become the hallmark of Apple. Impossible to miss the limited editions available with the group U2, or for the benefit of RED and the fight against aids. The precursor of the connected objects, Apple even offered with Nike sensor into its sneakers, who functioned in association with the iPod…
Legends never die, they say. But today, in announcing the removal of its catalogue for the iPod nano and the iPod shuffle, three years after the iconic iPod classic, Apple does at the bottom that close the loop. If the argument is ” simplify its portfolio “, by keeping the iPod Touch has everything an iPhone without a Sim card, it must be recognized that, in these times of the smartphone king, selling simple MP3 players that are incompatible with the streaming service Apple Music and assuming that the headphone jack no longer means to much within the overall strategy of the californian brand. As stated by Steve Jobs himself at the unveiling of the iPhone there are just ten years : “this is the best iPod we’ve ever made. “The iPod is already dead twice, but he still lives, at the bottom of each iPhone : is it sold 390 million ipods between 2001 and 2014, Apple has already sold a billion iPhone between 2007 and 2016… The page of the iPod just turn ; for Apple, the next step will be that of the iPhone ?